An Australian lifestyle brand

Whatever's
next.

Yas and Soph. Two friends, one very full life — training, cooking, talking, laughing, and everything after the ampersand.

Meet Yas & Soph Eat. Train. Talk.

A day in the life

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Manifesto

Everyone's got a dream. Everyone's got a plan. Everyone's got a someday. We'd rather shut up and do it — chase the thing, back our mates, and build a life that doesn't wait for permission.

Action over talk

Less overthinking, more doing. The plan matters less than the reps you actually take.

Chase the whole life

Football, food, study, mates, big goals — you don’t have to pick one. We’re proof.

Accountable, together

Two friends who show up for each other — and for anyone else trying to back themselves.

Yasmeen Janschek and Sophia Gaukrodger in GWS guernseys — the co-founders of SHUT UP &. — Yas & Soph · Founders

The Founders

Two friends who shut up and did it.

We met on a football field and never really left — two young women who refuse to wait for the world to hand us anything.

Yasmeen was a netballer who fell into football and refused to give up. Off the pitch she's deep in an astrophysics and maths double degree, with her eyes on becoming an astronaut. She shut up and got to work.

Sophia spent years getting overlooked and refused to blame anyone for it. She's studying to become a vet, tutors kids on the side, and outworks the room. She shut up and got to work too.

Between us: extra gym sessions, tutoring, cooking, music festivals, gigs, beach days, and mates we'd do anything for. Elite athletes, normal humans, building something off the field as loudly as we play on it.

SHUT UP & is what happens when two friends stop talking about their dreams and start chasing them — and invite everyone else to do the same.

— Yas & Soph